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Case Celebrates 100 Years at 170 Piccadilly

Case Luggage is very proud to celebrate the 100th Anniversary of their store at 170 Piccadilly. Since its founding in 1923, the store has been a go-to destination for customers seeking high-quality luggage, travel accessories, and expert advice. Standing opposite Old Bond Street, Case have created one of the finest independent luggage stores in Europe if not, the world.



170 Piccadilly, the current home of Case, is situated within Egyptian House. Originally built in 1812, it was then the “Egyptian Hall” which was built as a museum to hold the collection of William Bullock. He was a keen traveller and wished to display the items he brought back with him, to members of the public. In 1819 the building was converted into an exhibition hall & it remained in this format until 1905. It was then demolished & a block of flats with office & retail space was created.



In 1923, the Revelation luggage store opened at 170 Piccadilly. The store was famous for selling the first ever expanding suitcase, as well as hat boxes, & vanity cases. The store survived the war years offering the premium collection of luggage serving royalty, noblemen, and dignitaries amongst others.


Over the years, Case has worked tirelessly to build a reputation for providing customers with exceptional service and an unparalleled selection of luggage options. From the latest designs to timeless classics, the store offers a wide range of luggage products that cater to every travel need and style preference.


Our store at 170 Piccadilly has always stayed ahead of the curve when it comes to luggage innovation and has adapted to changing travel trends over the years. Today, the store offers a

wide range of sustainable and eco-friendly luggage options, including bags made from recycled materials and brands that prioritize ethical and sustainable production.



As part of the 100th-anniversary celebrations, Case will be offering special discounts and promotions throughout the month of April 2023. One lucky customer will win their entire purchase refunded back to them when a competition is drawn in May. Ten customers also have the chance to win a £250 voucher to spend online after visiting caseluggage.com/piccadilly-100


Stephen Spitz, the Group CEO and Chairman commented, “We are honored to reach this milestone and to continue serving our customers after a century of operation. We are grateful for the loyalty of our customers and for the support of our community, and we look forward to continuing to provide them with the best possible products and service for many years to come.”


Nic Crossick, the Group’s Managing Director said; “The 100th anniversary is a testament to the store's enduring commitment to providing customers with the highest quality luggage and travel accessories. We are proud to have reached this momentous occasion, and here's to another century of exceptional service and customer satisfaction.”


Learn more about the history of 170 Piccadilly here



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